Citi Mortgage
Educational Videos
There’s a lot of confusion when it comes to mortgages, especially in the post-housing-crash US. In order to arm people with the knowledge they needed to get the home of their dreams, we created a series of videos that used common myths as parallels for mortgage misunderstandings, and showed how simple the process can actually be. By combining animation and live action, we engaged viewers and made financial learning a little bit more fun.
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Art Direction & Graphics by Stephanie Joo,
Copywriting by James Marshall,
Direction by Max Gutierrez