Fairmont’s F-Scapes
& Choose Your Moment

I originally pitched this one as “Where The F Should I Go?”, which won us the business, but was deemed too sassy for real life. It became F-scapes.com, a “destination inspiration” website for Fairmont, which used UGC in new and innovative ways to entice travellers to visit Fairmont’s North American properties. I’m proud to say that this unique project won Fairmont the Gold at the HSMAI Adrian Awards.

The site eventually evolved into the “Choose Your Moment” experience, but below is a description of the site and its results, as well as some examples of the F-scape pages we created.

  • Art Direction by Cam Guest,
    Editing by Angela Young

The Seattle F-Scape

The Seattle F-Scape

The Manhattan F-Scape

The Manhattan F-Scape

The Newport Beach F-Scape

The Newport Beach F-Scape

Choose Your Moment

The evolution of Fairmont's F-scapes campaign, the Choose Your Moment website featured write-ups (by me) and videos (creatively directed by me) for each of their North American destinations.

Writing Sample
Here’s an example of one of my write-ups:

Rising up from the golden prairies of Alberta and lining the rugged coast of British Columbia, the mighty Western Canadian Mountains present travelers with almost 800 magnificent miles of stunning natural beauty to explore and enjoy. From hiking and ziplining to canoeing and fishing, Fairmont offers incredible alpine experiences to thrill adventure-lovers all season long. And for those who seek a more leisurely pace, we’ll make sure you experience breathtaking moments amidst glacier-fed spas, panoramic vantage points, and charming mountain towns.

Previous

Citi Mortgage
Next

Scotties Power of 10 Campaign